Salom AIAI bilan sales funnel — leaddan mijozgacha
Sales funnel — strangerni mijozga aylantirish jarayoni. AI bilan har bosqichda avtomatlash mumkin.
1. Funnel bosqichlari
- TOFU (Top of Funnel) — Awareness (xabar berish)
- MOFU (Middle of Funnel) — Consideration (o'rganish)
- BOFU (Bottom of Funnel) — Decision (sotib olish)
- Post-purchase — Retention va Advocacy
2. TOFU strategiyalari
Maqsad
Yangi auditoriyaga tanitish. Brand awareness.
Kontent turlari
- SEO blog post
- YouTube video
- TikTok / Instagram Reels
- Podcast
- Free tools (calculator, checklist)
- Infografika
AI bilan
"TOFU kontent g'oyalari. Niche — IT konsalting. 30 ta blog post mavzu. Eng yuqori qidiruv volumi va past raqobatli. Xulosa — bizning mahsulotga ishora qilmaydigan, faqat foydali."
3. MOFU strategiyalari
Maqsad
Qiziqqanlarni o'rgatish. Trust qurish.
Kontent turlari
- Webinar
- eBook (lead magnet)
- Email seriyasi (drip)
- Case study
- Comparison guide
- Mahsulot demo
AI bilan
"7 kunlik email seriyasi. Lead magnet — 'AI bilan ish topish' eBook. Har email: foyda, hikoya, soft pitch. Subject line ham. CTR yuqori."
4. BOFU strategiyalari
Maqsad
Qaror qabul qilishga undash. Sotuv.
Kontent turlari
- Bepul sinov
- Demo qo'ng'iroq
- Special offer / discount
- Testimonial video
- FAQ
- Money-back guarantee
- Limited time pressure
AI bilan
"BOFU email — bepul sinov tugashidan 2 kun oldin. Kontekst — onlayn kurs. Mijoz qiziqdi, lekin sotib olmagan. Pressure (chegirma tugaydi), social proof, CTA aniq."
5. Lead capture (lead magnet)
- eBook / PDF guide — eng mashhur
- Free webinar — high intent
- Free trial — SaaS
- Discount code — e-commerce
- Quiz / assessment — engagement
- Free tool — calculator
6. Email avtomatlash
Vositalar:
- Mailchimp — bepul reja
- Klaviyo — e-commerce
- ActiveCampaign — automation
- ConvertKit — creator
- Sender — eng arzon
7. CRM bilan integratsiya
- HubSpot — bepul + premium
- Pipedrive — sotuvchi
- Salesforce — enterprise
- amoCRM — MDH
- Bitrix24 — bepul reja
8. Funnel metric'lar
- TOFU: traffic, brand search
- MOFU: leads, email sign-ups
- BOFU: demos, trials, sales
- Post-purchase: retention, NPS, referrals
9. Conversion rate optimizatsiya
| Bosqich | Tipik CR |
|---|---|
| Visitor → Lead | 2-5% |
| Lead → MQL | 20-30% |
| MQL → SQL | 30-40% |
| SQL → Customer | 20-30% |
10. Retargeting
Sayt ko'rgan, lekin sotib olmagan odamlarga reklama. Facebook Pixel, Google Ads remarketing. Konvertatsiya 3-5x yuqori.
11. Personalizatsiya
"Email personalizatsiya: 1000 ta lead. Har birini AI orqali segmentatsiya qil: B2B vs B2C, kompaniya o'lchami, niche. 3 ta turli email versiya."
12. Funnel hisobi
Misol: 10000 visitor → 200 lead (2%) → 60 demo (30%) → 20 customer (33%). Yiliga $10K LTV bo'lsa = $200K daromad.
13. Vositalar
- Hotjar — heatmap
- Google Analytics — traffic
- FullStory — session recording
- Mixpanel — product analytics
- Amplitude — user journey
14. AI tahlil
"Funnel ma'lumotlari: TOFU 10K, MOFU 200, BOFU 60, customers 20. Qaerda eng katta drop-off? Optimization tavsiyalari."
15. Eng katta xatolar
- Funnel yo'q (faqat traffic)
- Bir bosqich e'tiborsiz
- Personalizatsiya yo'q
- Test qilmaslik
- Email manual yuborish
💡 Maslahat: Sodda funnel'dan boshlang. Kontent + email + bepul sinov. Optimallashtirib boring.